Saudi Arabia’s favorite homegrown brand ALBAIK is preparing to open a new branch in Dubai Mall, bringing the delicious range of dishes from the famous restaurant chain to the UAE for the first time.
The Saudi brand is entering the UAE market in partnership with ServQuest, an entity established by National Holding, Abu Dhabi. ServQuest is dedicated to operating and expanding ALBAIK across the seven emirates led by an expert team of operations managing several successful restaurant brands in the country.
The launch of ALBAIK’s new location in the emirates follows the success of the company’s three stores in Bahrain, which opened at the end of 2020. According to the statement, “With a variety of products catered to every taste; the new 355-square-meter restaurant will serve a wide array of chicken, seafood, grilled dishes, wholesome vegetarian options such as falafel sandwiches, generous side dishes, and a range of delightful desserts and beverages.”
“ALBAIK has earned its place as Saudi Arabia’s most popular restaurant thanks to the hard work, and dedication of its well-trained team members, who strive to deliver food of exceptional quality and 100 percent Customer Love at all times. Our recent launch in Bahrain proved extraordinarily successful despite the current challenges, and we are delighted to further extend our reach with ALBAIK’s first branch in the UAE. We look forward to a fruitful relationship with ServQuest and will continue to seek out fresh opportunities to serve our loyal customers, wherever they need us to be.”
Karim Hajjali, CEO of ServQuest said, “Many visitors to Saudi Arabia return with fond memories of ALBAIK. Likewise, Saudis and Ex-KSA Residents living overseas will often find themselves craving for ALBAIK dishes. We are proud to partner with this much-loved brand on its long-awaited arrival to the UAE and are delighted to introduce diners in Dubai to the unmistakable taste of one of the Kingdom’s unmissable culinary treats.”
Established in 1974, ALBAIK is a fast food restaurant chain that primarily sells broasted chicken and shrimp with a variety of sauces. It is one of the major consumers of chicken in Saudi Arabia and has more than 120 locations in the Kingdom and Bahrain. Recently, the Saudi restaurant chain has opened the world’s first 8-lane drive through its food trucks in the Saudi city of Tabuk.