Saudi-based event management firm ALLGROUP unveils new identity

By Arya M Nair, Official Reporter
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ALLGROUP, one of the top companies operating in the entertainment and organization of events and conferences sector in Saudi Arabia, has unveiled its new identity, which reflects the company’s success in establishing itself as one of the most important providers of integrated solutions in the sector.

The launch of the new identity of ALLGROUP, which invests in all supply chains in the entertainment sector comes after a distinguished record of achievements as the company has succeeded in organizing more than 500 events across the Kingdom, in the fields of culture, art, science and others.

With a manpower of more than 150 employees, ALLGROUP, headquartered in Riyadh, is affiliated with several companies covering all supply chains in the sector, and it has entered into many global partnerships with several international partners, including BRG and SME International and the Science Museum Group.

Yasser bin Abdulaziz Al-Sanea
Yasser bin Abdulaziz Al-Sanea

“Since the establishment of the group, our vision has been different. For more than 10 years, we have been keen to invest in the entire supply chains in the sectors where we operate, and to reflect our Saudi identity on our business, in addition to building a team full of passion and creativity, to provide integrated services and experiences to our customers, according to the highest quality standards. We believe in the great opportunities offered by the event organizing sector in the Kingdom, and we are confident that the future is promising and that the demand will increase for companies that provide innovative and integrated solutions and ideas to their customers.”

ALLGROUP’s clients include the Public Investment Fund (PIF), the Ministry of Culture, the General Entertainment Authority, Aramco, the Misk Foundation, and SABB Bank.

The company organized many prominent events, such as the Misk Art event 2019, with an attendance of more than 25,000, the Shadda festival during the Riyadh Season, with an attendance of more than 120,000, the Rijal Al-Tayyib Festival in Rijal Alma’a, with an attendance of more than 50,000, and Souk Okaz, with an attendance of more than 200 thousand people.

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