Saudi Arabia’s Fashion Commission is hosting the Global Fashion Exchange (GFX), the international platform renowned for promoting sustainability within the fashion industry as part of the United Nations SDG campaign, which will be bringing its well-known clothing swap event in Riyadh for the first time ever.
The GFX Fashion Swap will take place at the Personage concept store in Riyadh on December 11-12, and will facilitate the exchange of gently used, pre-loved fashion items within a dynamic in-store recycling experience that will be open to members of the media, industry and public alike.
The swap empowers people to take positive action and support the conservation of the environment whilst actively participating in the recycling and upcycling of fashion items. The participants will be enabled to donate fashion items in clean and good condition at Personage Riyadh for inclusion within the swap during the event’s pre-collection days from 5th to 10th December.
Further, the event will feature 45-minute one-on-one workshops with industry leaders, several personalization-focused creator stations and educational installations to create a well-rounded, dynamic store experience that explores elements of everyday sustainability.
“The Fashion Commission is honored to host the Global Fashion Exchange which will be taking place in the Kingdom of Saudi Arabia for the first time ever. The GFX activation aims to shift the mindset of not only brands but also consumers towards sustainable consumption and encourages a more sustainable perception in the future.”
Every item submitted will be screened for quality assurance, with a token being given in its place to the owner. These tokens will serve as the currency for the event, as the swap is 1-to-1, and will be eligible for use upon ‘check-out’.
Moving away from the wasteful cycles of fast fashion, the GFX Fashion Swap will promote the exchange of mid to high-end fashion items that are designed for longevity. Exemplary brands include Zimmermann, Sandro, The Kooples, Maje, Zadig & Voltaire, Isabel Marant and All Saints.
“Swapping in a fun environment with entertainment and putting a key focus on styling with secondhand and vintage products, builds new habits for the people. Keep products longer in use. Reduce the need to produce more products,” said Mr. Burak Cakmak, CEO of the Fashion Commission.
The GFX Swap Shop represents the latest development for the Fashion Commission as they continue to spearhead the growth of the Kingdom’s fashion sector. The Riyadh fashion swap event showcases the Kingdom’s vision for promoting a forward-thinking fashion industry that is built upon the foundations of sustainable development.