Saudi’s insurance provider Najm moves digitally to serve customers

By Arya M Nair, Intern Reporter
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Najm, a leading insurance service provider in Saudi Arabia has announced the enhancement of its online services, the Najm App, Najm Website, along with the more recent advanced IVR system and WhatsApp support service for its customers. 

With an increasing demand for the speed and efficiency of digital customer service, businesses and the lack of person-to-person interaction amid the pandemic have accelerated digitalization in every field. This realization made Najm enhance its digital base. 

Najm has been at the forefront of innovation, driving constructive digital transformation and service automation in line with Saudi vision 2030 while retaining a focus on its customers and promoting their experience, as the hub of the auto insurance value chain and the backbone of the Kingdom’s insurance industry.

Dr. Mohammad Al Suliman, Najm’s CEO, noted that since the beginning of the lockdowns, Najm has migrated 95 percent of its services to its digital platforms, the Najm App, the Najm Website, and that digitalized operations have resulted in higher efficiency in service delivery, suggesting that the newly featured IVR and WhatsApp services are expected to drive engagement among Najm’s customer base.

IVR, the Interactive Voice Response system helps customers with queries and directs them to the channels where they can find answers to their questions, enables reliable accident registrations in 2 minutes digitally while providing other details about services. 

By using IVR, WhatsApp, Najm App and the website, the company’s digital tools are expected to enhance operational efficiency and improve its service by assuring their optimal delivery 24×7.

Recently, Najm completed certification of its tier-3 data center by Uptime Institute, which serves as additional proof of its digital readiness.

Related: Sharjah Islamic Bank brings out new digital banking services for corporates