Saudi’s Monshaat to exhibit 10 brands at International Franchise Forum

By Amirtha P S, Desk Reporter
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Saudi Fintech
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Saudi Arabia’s General Authority for Small and Medium Enterprises (Monshaat) represented by the Commercial Franchise Center (Emtiyaz) is participating in the exhibition and the International Franchise Forum, the leading franchising event, launched in Dubai.

Monshaat will offer the opportunity to ten Saudi brands to take part in the two-day event and support their franchise brands and advance their expansion regionally and globally.

Launched by Saudi Arabia’s Ministry of Commerce and the General Authority for Small and Medium Enterprises, Emtiyaz aims to support and empower local brands by providing several solutions and services to franchisors and owners. It also looks to spread the culture of the commercial franchise by building the capacities of workers and practitioners in the sector, where the empowerment of brands comes as part of a development plan aimed at supporting the expansion of distinguished Saudi brands.

Further, Emtiyaz is tasked to attract distinguished global brands in promising sectors with priority to work as per a franchise model, motivate the main franchisees of international brands in Saudi Arabia by granting partial franchises, as well as motivate entrepreneurs to obtain it. This is mainly due to the low-risk factor associated with it and increased chances of success compared to establishing a new project and facilitating access to financing for brands and franchisees owners.

The Center offers an online platform that displays local and international donor brands to connect them with investors and provides educational and awareness materials on the commercial franchise system and contracts, and draft contracts in several different sectors, in addition to providing a registry service through which commercial franchise contracts are electronically documented.

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