Saudi’s Umm Al-Qura unites with Kaden to develop ‘Masar Front’

By Shilpa Annie Joseph, Official Reporter
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Saudi Arabia
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Umm Al-Qura Development and Construction Company, the developer of Masar Destination, has signed a strategic partnership agreement with Kaden Investment Company in the Holy city of Makkah in order to develop and execute the Masar Front.

The agreement, signed by the CEO of Umm Al-Qura Company for Development and Construction, Mr. Yasser Abuateek, and the CEO of Kaden Investment Company, Eng. Abdullah Al-Fassam, comes after a long-standing success of Kaden Investment Company in the Riyadh Front project.

Kaden provided international standards and an exceptional experience of advanced integrated services for visitors of Riyadh Front.

According to the statement, “Work will commence on “Masar Front” along with the 3.6-kilometer Masar Destination, so that its visitors can indulge in various experiences over the entire area of the pedestrian walkway, which is more than 158,000 square meters.”

Mr. Abuateek said that, “Today we are collaborating to launch the Masar Front to create a renewed, a distinct cultural and an entertainment project that meets the requirements of the residents and visitors of Makkah city.”

Umm Al-Qura CEO also pointed out the economic prosperity that will be reflected on the residents of Makkah city in terms of creating job opportunities and empowering local businesses in the area.

Masar Front has been designed with great care to enrich the experience of its visitors and enhance the quality of life for the residents of Makkah city. “Further, it provides people with a variety of services, including shopping, entertainment, and restaurants, which are distributed over commercial spaces with a state-of-art design,” as per the statement.

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