The Sharjah Book Authority (SBA) has entered into a partnership with Invest Bank to launch a children’s storybook on financial literacy, highlighting its commitment to fostering educational awareness among young readers.
Supported by the Sharjah Publishing Sustainability Fund (Onshur), the initiative focuses on children aged eight and above. The storybook, scheduled to launch at the Sharjah International Book Fair, will introduce key financial concepts to children in a simplified and engaging way.
The partnership agreement was signed by Iman Ben Chaibah, Director of Strategic Initiatives at SBA, and Humaida Al Khalsan, Head of Corporate Affairs and Marketing at Invest Bank, in the presence of SBA CEO Ahmed bin Rakkad Al Ameri and Invest Bank CEO Edris Al Rafi. The signing ceremony was held on the sidelines of the 16th Sharjah Children’s Reading Festival.
Ahmed bin Rakkad Al Ameri stated that the initiative falls in line with the vision of H.H. Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, to foster human development through books. ‘
Al Ameri also added that, “Financial literacy is just as important as reading and general knowledge. Through this collaboration, we present a model that combines culture and economic awareness in a format that resonates with children and families.”
Edris Al Rafi commented that, “Investing in financial education from an early age is essential for building a more informed society. This partnership allows us to introduce children to financial principles through storytelling, creativity and imagination.”
The storybook will be published by a UAE-based publisher who graduated from the Onshur program. Launched by SBA under the directives of Sheikha Bodour bint Sultan Al Qasimi, Onshur empowers emerging publishers through development tracks designed to cultivate a knowledge-driven publishing ecosystem in Sharjah.
