Al Hassan Ghazi Ibrahim Shaker (Shaker Group) has signed an agreement with BSF’s EasyPay financing program, further strengthening its commitment to providing accessible and flexible payment solutions for customers across the Saudi Arabia.
Through this partnership, customers will benefit from EasyPay’s seamless and immediate financing process, which offers consumer purchase financing up to $7997.67 (SAR 30,000) with 0 percent interest. The EasyPay financing program allows eligible customers regardless of whether they maintain a bank account with BSF, to finance their purchases over a period of 3 to 24 months.
Set to launch in the second quarter of 2025, the EasyPay financing program is fully integrated with Shaker’s online portal and showrooms, enabling a seamless digital experience from application to checkout. The initiative also reflects the Group’s Elevate 2027 strategy, which includes introducing appliance leasing models to broaden access to its products. By offering innovative and flexible payment solutions, Shaker continues to meet evolving customer needs and enhance affordability across its portfolio.
The launch of EasyPay with Shaker marks a significant step towards expanding consumer financing options in the Saudi market, empowering more customers with convenient and accessible payment solutions.
Commenting on the partnership, Mohammed Ibrahim Abunayyan, Chief Executive Officer of Shaker, said that, “Our collaboration with BSF reflects Shaker’s ongoing commitment to providing innovative and customer-centric paying solutions. By integrating the EasyPay financing program, we are making our world-class portfolio of products and services more accessible, offering greater flexibility and affordability to our valued consumers across the Kingdom. This initiative aligns with our lease-to-own strategy to enhance customer experience and support Saudi Arabia’s evolving retail landscape.”
Mohammed Albatli, Vice President of Products and Value Management at BSF, noted that, “At BSF, we are committed to providing seamless and flexible financing solutions. Our partnership with Shaker Group through the EasyPay financing program enhances consumer access to affordable payment options, making high-quality home appliances more accessible. This collaboration supports our mission to empower customers with convenient financial solutions in Saudi Arabia’s evolving retail landscape.”
