Sharjah sets stage for region’s premier tourism event on Nov 24

By Amirtha P S, Desk Reporter
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The Sharjah Commerce and Tourism Development Authority (SCTDA) has announced plans to host the Sharjah International Travel and Tourism Forum (SITTF 2021), the region’s premier travel and tourism event, on November 24 at Al Jawaher Reception and Convention Centre.

With the theme ‘Smart Tourism and Global Challenges’, the SITTF 2021 will serve as a global platform to bring together entrepreneurs and experts in the travel and tourism sector, to share inspiring insights, ideas, and future scenarios for the industry in the emirate and the region.

The SITTF was launched as a rebranding of the Authority’s flagship annual Sharjah Hospitality Forum, which explores global developments in the industry that call for new and sustainable methods to ensure the tourism sector remains resilient.

Commenting on the event, His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, said, with guidance and support from His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the tourism sector has made tremendous progress in the past decade. This called for a dedicated platform to be launched in order for local and international experts and stakeholders to come together to ensure the continued progress of the tourism sector.

Khalid Jasim Al Midfa
HE Khalid Jasim Al Midfa
Chairman – SCTDA

“The Forum is an instrument for us to highlight strategies and efficient solutions for the sustainable growth of the travel and tourism sector, as well as to analyze international success stories and best practices in smart tourism. The event will explore inspiring models presented by experts and stakeholders in the tourism sector both from Sharjah and around the world. We are confident that the forum will uncover constructive recommendations to shape the future tourism landscape in the emirate.”

SITTF 2021 brings together government officials, decision-makers, and experts in the global tourism sector and from various destinations. Several notable topics will be up for discussion, where panelists address the ‘Strategies behind Entrepreneurship Development and Growth’ and their role in stimulating the economy and driving sustainable growth. 

Sessions also focus on ways to promote entrepreneurial opportunities and enhance their impact on developing modern destinations, opening up new prospects for the tourism sector, and designing successful training programs.

In addition, the forum will discuss the impact of smart tourism on the economy, reviewing real-life models from various countries. The sessions will also explore the essential leadership skills required to ensure continuous success, tackle various challenges, understand markets and trends, assess risks, and ensure proper decision-making.

Related: 23rd GECF Ministerial Meeting to be held virtually on Nov 16