Wego, the largest Middle East and North Africa (Mena) online travel marketplace has signed an agreement with the Singapore Tourism Board (STB) Middle East to reimagine travel in Singapore and invite GCC travelers to visit the country once the boundaries are fully open.
Both the organizations are working together to raise awareness of the future of travel in Singapore through fresh and creative experiences that will spark the passions of travelers.
The new ‘SingapoReimagine’ campaign has been inviting the Middle East travelers to reexplore how travel will be like through the reimagined offerings of Singapore, which will be available through the various targeted marketing platforms of Wego.
The country offers its visitors a safe and seamless travel experience through its initiative SG Clean Quality mark, which requires tourism establishments to comply with strict standards of hygiene and sanitation as well as Safe Management Measures (SMMs). The city has been reporting low cases over the past few months.
“Singapore has earned praise for handling the ongoing COVID-19 pandemic. Our partnership with STB further supports our ongoing strategy to attract more travelers and holidaymakers from the MENA region and GCC especially, to explore the unique offerings of one of the world’s global metropolises. Our strong portfolio and reach in the MENA will allow us to bring greater awareness to the travelers from this region.”
Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East, said, “The COVID-19 pandemic has been the biggest challenge that the Singapore tourism industry has faced in its history. But it has also offered us an opportunity to reimagine travel in ways we have never imagined was possible a year ago. The journey to reimagine travel has started and we will continue to amplify this through our partners in the GCC. We look forward to co-creating strategies with our travel partners that will collectively shape the future of our sector.”
A recent Brand Health Study, conducted by STB’s appointed market research firm Ipsos, disclosed that 76 percent of the travelers are confident to travel abroad for leisure and business and 90 percent of Business Travel and Meetings, Incentive Travel, Conventions and Exhibitions (BTMICE) travelers indicated that if possible, they are likely to travel in the next 12 months.