Sohar International was honored with the prestigious ‘Middle East Best Employer Brand’ award by the World HRD Congress in association with the Employer Branding Institute.
The Employer Branding Awards, known for its comprehensive selection process, recognizes organizations that excel in talent strategy and forward-thinking people practices.
This achievement highlights Sohar International’s steadfast commitment to cultivating a performance-driven, inclusive culture—rooted in the belief that human capital drives long-term value creation and institutional growth. Mahira Saleh Al Raisi, Chief People Officer at Sohar International, collected the award on behalf of the bank.
Mahira Saleh Al Raisi Chief People Officer – Sohar International
“Our people are integral to every milestone we achieve and every transformation we lead. At Sohar International, we believe that sustained performance stems from an environment where talent is nurtured, ideas are valued, and purpose is shared. We approach human capital with the same clarity and ambition that drives our business strategy—ensuring our people grow as the organization evolves. From fostering inclusive leadership to building next-generation capabilities, our focus on empowering individuals at every level is a strategic imperative that supports our broader goals of being a resilient and future-forward institution. This recognition reaffirms that the investment we place in our people is both meaningful and measurable.”
The award acknowledges Sohar International’s success in offering impact-driven HR practices aligned with the bank’s overarching transformation agenda.
The jury praised the bank’s integrated talent strategy—ranging from proactive recruitment models and competency-based development pathways to inclusive leadership pipelines and retention mechanisms designed to future-proof the workforce.
The bank also stands out in its efforts toward fostering diversity and women empowerment. Additionally, Sohar International has integrated robust health, wellness, and recognition initiatives to foster a a high-engagement culture, while its broader social responsibility efforts highlights values-based approach to growth.
Furthermore, this milestone underscores Sohar International’s holistic and progressive approach to workforce development, highlighting a harmonious balance between operational excellence and human capital sustainability, as well as organizational ambition and long-term societal impact.
