Standard Chartered has launched its first Priority Private Center in the Europe, Middle East,and Africa (EMEA), dedicated to providing bespoke wealth management solutions for high-net-worth individuals (HNWI).
The new center caters specifically to the financial aspirations of the globally mobile HNW diaspora with international financial needs, enabling them to seamlessly manage, grow, and transfer their wealth across generations.
By leveraging Standard Chartered’s extensive network, including wealth hubs in the UAE, Singapore, Hong Kong, Jersey (UK), and India, the Priority Private center offers clients access to an unparalleled range of international investment opportunities, multi-market lending facilities, and tailored wealth solutions.
The Priority Private center features dedicated rooms for key international corridors, including Africa, India, China, Singapore, and Jersey/UK, reinforcing the Bank’s commitment to supporting clients globally. The offering is underpinned by a team of highly skilled, INSEAD certified, relationship managers and wealth specialists who provide expert guidance, ensuring that clients benefit from personalized advice aligned with their unique goals and circumstances.
With a deep understanding of the cultural and financial preferences of HNW clients, the center provides a truly bespoke banking experience. The centre will also serve as an exclusive venue for client events offering a unique space for networking and financial discussions.
Further, the launch forms part of Standard Chartered’s broader strategy to expand its Wealth and Affluent business and strengthen its proposition for globally connected clients. The center will exclusively serve HNW clients and will also cater to the Bank’s International offshore clients, which is at the geographic crossroads of Standard Chartered’s network spanning across Asia, Africa, Europe, and the Americas.
Standard Chartered Priority Private Center in the UAE
Rajesh Kannan, Managing Director, Head of Wealth and Retail Banking UAE and Head of International Banking EMEA, Jersey, and Global Indian at Standard Chartered, said that, “The launch of our Priority Private center in the UAE marks a significant milestone in our commitment to delivering world-class wealth solutions for internationally connected clients. By combining our global reach with local expertise, we are uniquely positioned to provide seamless access to financial opportunities that matter most to our clients.”
“The UAE’s strategic location as a global financial hub makes it the ideal choice for this initiative. The growing demand for cross-border wealth solutions requires a seamless and innovative approach. Our Priority Private Centre represents a step forward in how we serve our clients, offering them the tools and expertise they need to navigate the complexities of global financial markets,” Kannan added.
The Priority Private Center in the UAE is part of a growing global network across Standard Chartered’s key markets, further solidifying the Bank’s position as a trusted partner for clients seeking sophisticated international wealth solutions.
