Ireland-based Kerten Hospitality to operate the House Residence in OXAGON

By Shilpa Annie Joseph, Official Reporter
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Kerten Hospitality to operate House Residence
Rep. Image | Courtesy: NEOM

Ireland-based leading hospitality investment firm Kerten Hospitality has entered into a partnership in order to operate the House Residence in NEOM’S OXAGON.

According to the statement, Kerten Hospitality will enter its House Residence brand in OXAGON, home to advanced and clean industries in NEOM.

This move will further Kerten Hospitality’s ambitious expansion across the Kingdom of Saudi Arabia. The upscale 200-unit serviced apartments, at the heart of OXAGON’s first residential community, are set to open its doors in 2025.

Marloes Knippenberg-Kerten Hospitality
Marloes Knippenberg
CEO – Kerten Hospitality

“We are envisioning a transformation in the concept of living. The House Residence in NEOM’s OXAGON is more than just a project, it’s a statement of intent to catalyze the evolution of our habitats, foster thriving communities, and redefine the human experience. Our alliance with NEOM at OXAGON marks a crucial step as we contribute to the extraordinary transformation of Saudi Arabia. As the nation unfolds its tourism potential, we stand on the brink of a new era of global exposure. NEOM is set to be the beacon guiding this transformative tide, and our aim is to anchor the vibrant communities being built in OXAGON.”

Mr. Vishal Wanchoo, CEO of OXAGON, said that, “One of the many reasons we’re excited about working with Kerten Hospitality is the way they interact and work with local talent and entrepreneurs to curate experiences and innovations tailored to our future residents. We feel that The House Residence concept embodies the neighborhood atmosphere and lifestyle from the integration of F&B to advanced technologies, that’s core to the mixed-use residential communities we’re building here at OXAGON.”

Reimagining the traditional industrial city, OXAGON is creating a new paradigm for urban living. Offices, world-class recreational and sports facilities, next-generation mobility solutions, and unique hospitality and retail concepts are all seamlessly integrated within communities, in harmony with nature, as per the statement.

“The concept of successfully combining traditional hotel stays with a longer residential component is exemplified in Kerten Hospitality’s portfolio. And this approach, when underpinned by the group’s stellar reputation for delivering service that is unmatched both in quality and warmth, perfectly aligns with the target audience for OXAGON, many of whom will be seeking an experience that captures the spirit of community living,” commented Mr. Chris Newman, Executive Director of NEOM Hotel Development.

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