stc group has extended its partnership with Netflix to expand customer access to premium entertainment content and bundled streaming services through the stc tv platform across Saudi Arabia.
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Under the extended agreement, stc customers subscribing to Baity fiber packages will receive complimentary access to Netflix, alongside a curated portfolio of premium streaming services available on stc tv.
The Baity fiber package, which includes Netflix, is currently in a testing phase and is expected to be rolled out widely in early summer. Customers will also have the option to bundle subscriptions to two or more services at discounted rates.
The integration of Netflix into stc tv strengthens stc’s position as a leading content aggregator in Saudi Arabia, offering a centralized platform that brings together multiple entertainment services and simplifies access for households across the Kingdom.
The Vice President of Growth Services at stc group commented that the partnership reflects the company’s focus on delivering enhanced entertainment experiences while maximizing customer value, adding that consolidating premium content through stc tv helps eliminate the complexity of managing multiple subscriptions and positions stc as a leading entertainment service provider in the Kingdom.
Mohammed Al Kuraishi Head of Business Development and Partnerships Middle East and Africa -Netflix
“We’re excited to extend our partnership with stc group to make Netflix even more accessible across the Kingdom. This partnership brings Netflix closer to even more households, making it easier for members to connect with the stories they love, whether global hits or Arabic favorites that reflect the region’s unique voices.”
The expanded partnership comes as Saudi Arabia’s streaming market faces increasing fragmentation, with consumers managing multiple platforms requiring separate subscriptions, logins, and payment methods. stc tv addresses this challenge by offering consolidated billing, seamless sign-in across devices, and unified content discovery.
Netflix provides a broad range of series, films, games, and live programming across genres and languages, including a growing selection of Arabic content, accessible anytime and anywhere for subscribers.
