Tabby joins hands with Salla to expand KSA presence

By Rahul Vaimal, Associate Editor
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The UAE-based leading buy now pay later service provider, Tabby, has come together with Salla, a prominent eCommerce platform based in the KSA (Kingdom of Saudi Arabia) that allows merchants to easily launch their online businesses with its user-friendly interface.

The current partnership with Salla is in line with fintech based startup’s launch in the KSA region and its $9 million investment round led by Raed Ventures and MSA in June 2020.

Launched in 2019, the startup firm Tabby supports retailers across the UAE and KSA to enhance their business by offering its customers flexible payment options. The ‘Pay Later’ method enables buyers to place the order without any card or payment for 14 days and the ‘Pay in Installments’ mode provides customers with interest-free installments.

“This partnership with Salla is instrumental in accelerating Tabby’s expansion here in KSA and introducing the concept of Buy Now Pay Later to all their partner merchants. We are looking forward to bringing the future of payments to Saudi Arabia,” said Abdulaziz Saja General Manager of tabby in KSA region.

Due to COVID-19 and related restrictions, a huge number of consumers in the GCC have shifted to online purchase, which in turn gave a boost to the eCommerce sector in the region.

With this partnership, the ‘buy now pay later’ payment option of Tabby can be made easily available to all of Salla’s eCommerce merchant partners without any special integration efforts or investment in technology. It will further unlock a range of benefits for these online businesses including:

  • Sales boost, basket sizes and customer conversions on stores.
  • Pay later option of Tabby is a better alternative to Cash-on-Delivery.
  • Brings a trustable and stable cash flow cycle.
  • Access to Tabby’s growing customer base and a marketing platform for their stores.

Salman Butt, Co-Founder and CEO of Salla states that “providing a flexible payment option like Tabby’s, helps our partners enhance their online offering and attract more customers to their stores further deepening our relationship with them. This is just part of our continuous effort to be the leading eCommerce platform in the kingdom.”