Arada has opened The Reformatory Lab’s first flagship outlet, bringing its distinctive comic-book spirit and meticulously sourced coffee to Jumeirah, one of Dubai’s most vibrant neighborhoods.
Located on Umm Al Sheif Street, just minutes from Jumeirah Beach, the 90-seat café includes both indoor and outdoor seating, and features The Reformatory Lab’s full menu of single-origin coffees and house blends, alongside a newly introduced range of artisanal pastries.
Image Via: Arada | Cropped by GBN
The café will be operating daily from 7 am to 11 pm Monday to Thursday and 8 am to 12 am Friday to Sunday.
Simon Jaramillo Founder and GM The Reformatory Lab
“This new space lets us take everything we love about coffee, the science, the story, the soul, and deliver it in a setting that matches our personality. It’s bold, it’s creative, and it’s got a whole lot of heart. Jumeirah’s energy is a perfect fit.”
Founded in Sydney and launched in the UAE by Arada in early 2025, The Reformatory Lab is led by Jaramillo, a fourth-generation Colombian coffee grower. The brand is known for combining high-grade beans, experimental brewing methods, and a visual identity inspired by comic book culture.
With coffees from Colombia, India, Indonesia, Costa Rica, Panama, Ethiopia, Kenya, Burundi, El Salvador, Java and Brazil, The Reformatory Lab’s blends are highly graded and combine five different processes.
The new Jumeirah outlet follows the success of the brand’s debut UAE location at the W Residences at Dubai Harbour sales center.
Arada, which acquired a majority stake in The Reformatory Lab earlier this year, plans to open 10 Reformatory Lab branches across the UAE by the end of 2027, building on the brand’s wholesale success in Australia. Operating a central roastery in Botany, Sydney, the company sells high-quality coffee to businesses in the hospitality industry, including cafes and restaurants.
