Thriwe has launched its innovative all-in-one benefits app for businesses in the Kingdom of Saudi Arabia.
The brand enables banks, card networks, and enterprises to instantly elevate their customer value proposition (CVP) by providing a wide array of wellness and lifestyle perks through a single platform.
Unlike the traditional loyalty models that rely on customers earning points over time, Thriwe is built around an experience-led approach. The platform allows businesses to reward their customers with curated travel, lifestyle, dining, sports, and fitness privileges in more than 30 Saudi cities.
“Saudi Arabia represents a dynamic and rapidly evolving market for customer engagement solutions. With the launch of the app, we aim to help businesses across the Kingdom deliver meaningful experiences to their customers as rewards to strengthen long-term engagement and loyalty,” said Dhruv Verma, CEO and Founder at Thriwe.
The Do-It-Yourself (DIY) ecosystem of Thriwe further allows businesses to seamlessly embed the experience-based reward system through the new app, without any deep technology integration, complex risk assessment, or data sharing.
The Thriwe App is compliant with all regulatory and statutory requirements of KSA, including data localization, PCI DSS, and others.
Apart from its extensive domestic coverage across 30 Saudi cities, the platform has a global partner network spanning over 130 countries. This allows its B2B clients to provide their customers access to well-known brands such as Amazon, Uber, Careem, Spotify, and Nahdi Medical Company through a single interface.
Thriwe
Thriwe is a global B2B2C lifestyle benefits platform that helps businesses enhance customer engagement through curated experiences across travel, dining, wellness, retail, and entertainment. The company partners with banks, fintech firms, telecom operators, and enterprises to deliver personalized experiences as rewards through a flexible digital ecosystem and a growing network of domestic and global partners.
