Thriwe expands its services into Saudi Arabia

By Shilpa Annie Joseph, Official Reporter
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Thriwe in Saudi
Thriwe Logo | Courtesy: Thriwe

Thriwe, a leading tech-driven benefits as a platform company, has announced the successful establishment of its fully operational presence in Saudi Arabia.

Established in 2011, the company offers support to businesses and banks to acquire, engage, retain, and delight their customers through curated rewards, benefits, and loyalty. Leveraging decade-long success in the UAE, Thriwe has established valuable partnerships with renowned financial institutions such as FAB, Mashreq, RakBank, and ENBD.

Commenting about their strategic partnership, Mr. Tariq Almutlaq, Managing Director of Masarrah, stated that, “Our strategic partnership with Thriwe, emphasizes our commitment to harnessing our resources, vast network, and industry expertise. We have unwavering confidence in Thriwe’s potential to revolutionize the loyalty and rewards landscape in Saudi Arabia, unlocking fresh opportunities that deliver substantial value to our partners and their respective clientele. Their trustworthiness, dependability, and strategic solutions make them a powerful partner for enhancing customer engagement and loyalty.”

With a partner network in over 130 countries, Thriwe has a track record of working with prominent financial institutions such as Amex, Mastercard, Visa, HSBC, Standard Chartered, HDFC, Axis Bank, Mashreq Bank, Union Pay, and others. Additionally, as part of its Middle East expansion plan, the company is setting its sights on generating around $100 million in revenue from the Saudi Market over the next 36 months.

As part of its strategic global expansion, recently the company has made notable acquisitions and received investments. One such investment was secured with Saudi Arabia’s Masarrah (Almutlaq Family Office), making it a significant step in strengthening the company’s presence in the region. Within two months of this investment, the company has garnered a remarkable membership base of over 2000 members in sectors such as Banking, Insurance, and consumer durables.

“In today’s fiercely competitive business landscape, organizations in Saudi Arabia are constantly seeking innovative ways to reach new customers and retain the existing ones. With a successful journey spanning across India, the UAE, Singapore, London, and Florida, we are now in Saudi Arabia to achieve another milestone. Our vision is to empower businesses in Saudi Arabia by offering a user-friendly and customizable platform that fosters strong customer relationships, drives loyalty, and enhances retention,” said Mr. Dhruv Verma, Founder, and CEO of Thriwe.

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