Tourism 365, the tourism arm of ADNEC Group, has entered into a groundbreaking partnership with Liv, designed to elevate the travel and leisure experiences for customers across the UAE.
The partnership aims to develop new offerings that combine the strengths and benefits of both brands for their customers. The Liv app will feature Tourism 365’s travel deals, enabling seamless cross-promotion and enriching customer experience.
Liv is the first and largest digital bank in the UAE, launched by Emirates NBD, a leading banking group in the Middle East, North Africa, and Turkey (MENAT) region.
Josep-Anton Grases, Chief Executive Officer of Tourism 365, stated that, “This strategic partnership with Liv, UAE’s first digital bank, aligns with our vision to provide unparalleled travel and leisure experiences to our customers. By leveraging each other’s strengths, we aim to create unique value propositions that will benefit our customers.”
Liv customers will gain access to exclusive travel and leisure deals through Tourism 365’s offerings, adding value and incentives for choosing their services, while joint marketing campaigns will promote the use of Liv credit cards, enhancing their visibility and usage. Liv will also offer a 0 percent installment payment plan for Tourism 365 leisure customers, making travel more affordable and accessible.
Further, this partnership represents a bold step towards revolutionizing the travel and leisure industry, setting new standards for customer satisfaction and innovation in the UAE.
Pedro Sousa Cardoso, Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD, commented that, “We are pleased to partner with Tourism 365, a key player in the travel and leisure sector. This collaboration will not only enhance our service offerings but also provide our customers with exclusive benefits and a seamless travel booking experience.”
“As UAE’s first and largest digital bank, Liv is committed to offering customers access to products and services that align with their interests and preferences, and our partnership with Tourism 365 reflects this commitment,” Cardoso added.
