Umm Al Quwain has launched the emirate’s new promotional identity an initiative part of an ambitious strategic vision to establish it as a premier tourist destination.
Designed under the direct guidance of H.H. Sheikh Rashid bin Saud bin Rashid Al Mu’alla, Crown Prince of Umm Al Quwain and Chairman of the Executive Council, the new promotional identity aims to powerfully showcase the emirate’s unique attributes and strengthen its global presence. This strategic move is intended to invigorate the tourism sector and unlock new opportunities for economic growth and prosperity.
H.H. Sheikh Saud bin Rashid Al Mu’alla, Supreme Council Member and Ruler of Umm Al Quwain, noted that Umm Al Quwain’s promotional identity represents an integrated strategic project aimed at presenting a clear and comprehensive image of the emirate by highlighting its distinctive natural, historical, and cultural components.
The new promotional identity translates a clear vision that reflects the emirate’s ambitions to attract more quality projects and enhance its role in supporting the national economy by providing a flexible and attractive investment environment capable of keeping pace with global changes.
H.H. Sheikh Rashid bin Saud bin Rashid Al Mu’alla Crown Prince – UAQ, Chairman – Executive Council
The launch of the new promotional identity represents a significant milestone in the emirate’s journey toward a more prosperous future. He pointed out that this identity is not merely a logo, but an embodiment of Umm Al Quwain’s identity and its ancient heritage. Through this identity, we seek to highlight the emirate’s unique strengths and establish its position as an ideal destination for investment, tourism, and modern living, in line with our strategic vision for a bright and sustainable future.”
Sheikh Majid bin Saud bin Rashid Al Mualla, Chairman of the Department of Tourism and Antiquities in Umm Al Quwain, said that the new promotional identity reflects an innovative approach to enhancing the visitor experience, with the goal of offering exceptional and unforgettable moments to visitors from inside and outside the country.
Symbolic elements of logo
The logo of the new promotional identity contributes to consolidating the emirate’s standing as a premier destination for relaxation, leisure, and tourism, firmly establishing its presence on the global tourism map.
The design of Umm Al Quwain’s promotional identity embodies a set of symbolic elements that reflect the emirate’s nature and cultural distinctiveness: the waves of the sea, the sands of the desert, palm trees, and a drop of water converge in a complete visual composition that highlights the richness and diversity of the environment.
The pearl-inspired form symbolizes authenticity and maritime heritage, while the use of Arabic calligraphy adds an artistic dimension that reflects the depth of Emirati culture. Together, these elements create a renewed image of Umm Al Quwain.
The launch ceremony included a creative presentation that showcased the new identity’s unique elements, reflecting the emirate’s rich natural environment, deep-rooted culture, and forward-looking approach toward innovation.
