Visit Qatar has entered into a strategic Memorandum of Understanding (MoU) with the Qatar Financial Centre Authority (QFCA), the legal and tax arm of the Qatar Financial Centre (QFC).
Through this partnership, Visit Qatar joins the QFC’s Digital Assets Lab as a national partner. The signing ceremony was attended by Engineer Abdulaziz Ali Al Mawlawi, Chief Executive Officer of Visit Qatar, and Yousuf Mohamed Al Jaida, Chief Executive Officer of the Qatar Financial Centre.
This partnership marks a significant milestone in strengthening Qatar’s position as a global hub for digital innovation in tourism, with a focus on digital assets and distributed ledger technology (DLT). Through this, Visit Qatar becomes a pioneer in exploring blockchain-powered visitor experiences, including token-based rewards, cultural heritage digital collectibles, tokenised tourism packages, and smart-contract-enabled services.
The QFC Digital Assets Lab, a national initiative that brings together global technology leaders, fintech innovators, and ecosystem partners, will back the development of the next-generation digital visitor solutions, reinforcing Qatar’s position at the forefront of tourism innovation.
As part of the initiative, the QFCA has licensed eXplorins as a Token Service Provider (TSP) under its Digital Assets Framework. eXplorins will work with Visit Qatar to develop and deploy the country’s first tokenized rewards pilot, enabling visitors to unlock unique digital experiences and interactive cultural engagements across Qatar.
This initiative builds on Visit Qatar’s proven record in digital innovation. Its GenAI Trip Concierge, powered by Microsoft technologies, won the Microsoft AI Excellence Award and the Enterprise AI Tech Prize in 2024, underscoring Visit Qatar’s leadership in using artificial intelligence to enhance traveler experiences. Integrated into the Visit Qatar app, this technology offers personalized itineraries, seamless digital journeys, multilingual concierge support, and direct access to Qatar Calendar events.
Abdulaziz Ali Al Mawlawi CEO – Visit Qatar
“This partnership marks an important milestone in Visit Qatar’s journey to shape the future of smart tourism. By exploring the potential of digital assets and distributed ledger technologies, we are creating new ways to enhance the visitor experience. Together with the QFC, and through the QFC Digital Assets Lab initiative, we aim to deliver secure, immersive, and innovative digital journeys that reflect Qatar’s forward-looking vision for tourism.”
Yousuf Mohamed Al Jaida, Chief Executive Officer of QFC, underscored that, “This partnership reflects our shared commitment to advancing Qatar’s position as a global leader in digital innovation. By welcoming Visit Qatar as a national partner to the QFC Digital Assets Lab, we are bringing the tourism sector into the heart of the country’s emerging digital-asset ecosystem. We look forward to working with Visit Qatar and our partners to unlock new opportunities at the intersection of tourism, technology, and business, supporting Qatar’s broader vision for digital transformation and economic diversification.”
Through platforms such as the Digital Assets Lab, the Innovation Dome, and a forward-looking regulatory framework, the Qatar Financial Centre continues to promote emerging technologies and help companies develop and scale innovative solutions.
The MoU reinforces Visit Qatar’s role in advancing national innovation and supports the country’s long-term vision to diversify the economy, drive digital transformation, and deliver visitor experiences that blend modern technology with authentic culture. It also paves the way for wider collaboration in global marketing, cultural and business initiatives, and the growth of creative industries.
