Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has partnered with the Hong Kong Tourism Board (HKTB) to inspire travelers across the MENA region to discover the magic of Hong Kong.
As the outbound travel from the region is witnessing rapid growth, especially toward destinations that blend iconic city life, culinary diversity, and rich cultural heritage, this collaboration is well-timed. Under this move, both parties aim to bring the city’s renewed energy and immersive experiences to travelers in the Gulf and beyond.
Mamoun Hmidan Chief Business Officer – Wego
“We’re excited to join forces with the Hong Kong Tourism Board to introduce the magic of Hong Kong. From its dynamic skyline and legendary street food to peaceful nature trails and shopping havens, Hong Kong offers something for every type of traveler. As travel demand from the MENA region surges, especially during the summer and holiday periods, this partnership enables us to inspire more people to rediscover Asia’s World City through tailored content, exclusive deals, and seamless travel planning.”
The collaboration will include co-branded digital campaigns, influencer collaborations, and targeted storytelling aimed at showcasing Hong Kong’s wide array offerings from traditional temples and bustling night markets to Disneyland, luxury stays, and sustainable travel experiences.
Wego will leverage its advanced travel search technology and regional reach to connect MENA travelers with customized itineraries and real-time deals. Furthermore, this partnership marks a key milestone in boosting outbound tourism from the MENA region to East Asia.
Becky Ip, Deputy Executive Director of Hong Kong Tourism Board, added that, “The Middle East is a key market for us, and we’re delighted to partner with Wego to strengthen our presence across the region. With visa-free access for GCC nationals, effortless connectivity, and an abundance of diverse experiences that beautifully blend East and West, modernity and nature, Hong Kong is a destination that captivates travelers of all ages. The city is uniquely positioned as a gateway to Asia and a premier stop for luxury, leisure, and cultural exploration.”
