Whitewill, a leading international luxury real estate agency, has launched operations in Oman, strengthening its presence across the Gulf and responding to rising demand in one of the region’s most promising real estate markets.
The move marks a strategic step in Whitewill’s regional expansion, aligning with Oman’s Vision 2040 economic diversification strategy, which has opened new avenues for foreign investment.
According to the statement, the agency began laying the groundwork for its Oman entry in 2023, and by 2024, growing investor interest prompted the opening of a dedicated office and brokerage team in Muscat.
Svetlana Politova CEO – Whitewill Real Estate Oman & Abu Dhabi
“At Whitewill, we are proud to be at the forefront of introducing Oman’s promising real estate market to global investors. Our focus on Muscat and Salalah reflects a deep understanding of what drives long-term value, combining solid economic fundamentals with exceptional lifestyle and tourism offerings. By partnering with the most reputable developers and establishing a local presence, we ensure our clients gain exclusive access to Oman’s best projects. Looking ahead, we are committed to helping shape the future of real estate in Oman, creating investment opportunities that respect its heritage while meeting modern expectations.”
Whitewill is now operational in Muscat and Salalah, the only regions in Oman with Integrated Tourism Complex (ITC) zones that allow full freehold ownership by foreign nationals.
The agency has already sold hundreds of property units in Oman, including investments exceeding $779,000 (OMR 300,000). Its client base spans high-net-worth individuals and institutional investors from the GCC, Europe, India, and other international markets. Whitewill’s Omani portfolio includes over 30 projects by global developers such as DarGlobal, SDIC, Muriya (by Orascom), Eagle Hills, Saraya Bandar Jissah SAOC, and Al Mouj.
The firm also works closely with respected local names like Alargan Towell, Maysan Properties, and Ideal Building Development, many of whom collaborate with Omran Group, Oman’s official development arm.
Flagship developments include AIDA by DarGlobal, a luxury clifftop community featuring villas, apartments, and the Trump Golf Club, and The Sustainable City Yiti by SDIC, Oman’s leading eco-community. Upcoming launches include a beachfront development on Yiti Beach and an exclusive ITC project in Muttrah, as per the statement.
