Zain KSA chooses Egypt’s RAYA CX to provide outsourcing services

By Arya M Nair, Official Reporter
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Zain Group
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Zain KSA Arabia, the leading telecom company in Saudi Arabia, has signed a strategic partnership contract with Egypt-based RAYA Customer Experience (RAYA CX), a subsidiary of Raya Holding for Financial Investments, to enhance its customer experience in the Kingdom.

The signing ceremony was attended by Eng. Ahmed Refky, CEO of RAYA CX, Engineer Sultan bin Abdulaziz Al-Deghaither, CEO of Zain Saudi Arabia, and several senior officials of the two companies.

Under the partnership, RAYA CX will provide outsourcing services to Zain KSA. RAYA CX supports major companies around the world, and its prominent presence in the Gulf region and the Kingdom of Saudi Arabia, especially since it acquired the “Gulf CX” company last year, which was established in 2015, which makes its ideal partner for Zain KSA.

Sultan bin Abdulaziz Al-Deghaither
Sultan bin Abdulaziz Al-Deghaither
CEO – Zain KSA

“This partnership confirms our strategy in Zain Saudi Arabia, which revolves around providing the best customer experience based on innovative quality services and products supported by our advanced 5G network. Through upgrading the customer experience, as well as providing products and services that meet current and future needs, and proactive and effective customer service. Also, directly contribute to supporting the digital transformation process in the Kingdom to achieve a diversified and sustainable digital economy and improve the quality of life under the objectives of the Kingdom’s Vision 2030.”

Eng. Ahmed Refky said that “We’re proud to be a partner of success for Zain KSA. The new partnership reflects the extent of the trust Raya CX has built in the Gulf and the Kingdom of Saudi Arabia, especially as we have proven our value as a successful partner for major companies around the world by providing CX outsourcing services at the highest level in accordance with international quality standards.”

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