Abu Dhabi’s SCAD uses MasterCard’s insights to identify consumer spending patterns

By Arya M Nair, Official Reporter
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The Statistics Centre – Abu Dhabi (SCAD) has signed an agreement with Mastercard to use Master Card SpendingPulse insights to better understand spending patterns across digital and in-person transactions from in-store and online retail sales across all forms of payment.

The agreement was signed by Dr. Haifa Ali Alhamdani, Acting Executive Director of the Strategy and Planning Sector from the SCAD side, and Mr. J.K. Khalil, Cluster General Manager, MENA East, Mastercard, on the sidelines of GITEX Global 2022.

The partnership will enhance business-to-government data sharing, with Mastercard SpendingPulse providing insights on consumer spending and retail trends and behaviors to support the social and economic aspirations in Abu Dhabi.

Ahmed Mahmoud Fikri
Ahmed Mahmoud Fikri

“SCAD’s partnership with main players in the private sector is key to producing high-quality statistics and effectively supporting the leadership and decision-makers with actionable insights. Data held by a private sector entity is equally useful for the public and private sectors when it is leveraged in partnership with a statistics organization for the public good. It’s insights like these that will be key to informing the development of policies and planning in Abu Dhabi’s government and private sectors.”

Mr. Khalil commented that “At Mastercard, we believe that collaborative efforts are the way to deliver truly sustainable and inclusive economic growth. Through data-driven efforts like this, SCAD can help identify previously untapped opportunities.”

SCAD is mandated to develop Abu Dhabi’s integrated ecosystem with standardized statistical methodologies and scientific foundations that maximize the use of digital government and smart services. In this regard, it adopts advanced cybersecurity frameworks to ensure proactive data security and continuity of both government-to-government and government-to-private sector data collaboration.

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