Abu Dhabi’s twofour54 unveils ME’s 1st virtual solutions for productions

By Shilpa Annie Joseph, Official Reporter
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Abu Dhabi-based media, entertainment, and gaming hub, twofour54 is expanding its world-class production facilities through pioneering Virtual Solutions.

The new offering, which was launched in collaboration with Canadian media company Ross Video, comprises Virtual Studios, Virtual Production services, and Extended Reality features.

It is the first facility of its kind in the Middle East with cutting-edge 3D graphics and augmented reality (AR) technologies, according to the statement.

The company said that the launch of Virtual Studios is part of twofour54’s commitment to providing the creative industries with all of the tools they need to succeed.

Katrina Anderson
Katrina Anderson
Commercial Services

“With a full suite of world-class creative media companies based in Abu Dhabi, the emirate has firmly established itself as a true capital for all forms of content creation. A core driver of this success is the vast range of services and facilities provided by twofour54, all of which look to increase the ease of production and help these companies find new and innovative ways to create content and engage their audience. By providing flexible, technology-driven solutions that can create production cost savings as high as 80 percent, this is what Virtual Studios is set to accomplish, so we are proud to be the first to bring this offering to the region through the end-to-end partnership with Ross Video and Rocket Surgery.”

Using state-of-the-art cameras, virtual monitors, floating AR elements, and customizable virtual sets, twofour54’s Virtual Solutions offers a comprehensive service for film, TV, and advertisement producers, broadcasters, event organizers, and gaming companies.

According to the statement, “The Virtual Studios are powered by three of Ross Video’s Voyager graphics platforms, which are based on the market-leading Unreal Engine to provide high-quality photorealistic visuals.”

“To support production companies looking to capitalize on the new virtual studios, twofour54 partner Rocket Surgery, the creative arm of Ross Video, will be on hand to provide design and creative services. These services will include design consultations with the client, creative project management, and a range of graphics packages,” the company noted.

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