ADNEC unveils new corporate identity to support economic diversification

By Shilpa Annie Joseph, Official Reporter
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Abu Dhabi-based major venue development and management firm Abu Dhabi National Exhibitions Company (ADNEC) has rebranded and unveiled a new corporate identity to increase the visibility of the Group’s six main business sectors.

ADNEC Group encompasses a number of specialized companies that synergistically operate in six main business sectors, mainly ADNEC Venues, ADNEC Events, ADNEC Hotels, ADNEC Services, ADNEC F&B, and ADNEC Tourism.

The new corporate identity reflects the Group’s refreshed vision and mission, as it seeks to expand both in business terms and geographically.

Strengthening its position as leading events and leisure tourism player in Abu Dhabi, ADNEC Group maximizes the social and economic benefits to Abu Dhabi’s business and tourism sectors through holistically managing a group of business entities that provide and maintain facilities and services according to the highest standards specialized in these vital sectors.

Humaid Matar Al Dhaheri
Humaid Matar Al Dhaheri
MD & Group CEO

“The new corporate identity of the group reflects our strategy to diversify our operations by focusing on several promising economic and investment sectors in the business and leisure tourism industries and achieving integration among them, which will contribute to enhancing our competitiveness on regional and international levels. It will also aim to increase the direct and indirect contributions of the group’s business units, to achieve an added value to the economy of the emirate of Abu Dhabi and the country, in accordance with the aspirations and vision of our wise leadership for the next fifty years.”

“Our rebranding showcases our group of leading business entities with business interests in Abu Dhabi, Al Ain, London, and Germany that perfectly align to our future growth plans across the UAE, the Middle East, and Europe. We bring business and leisure travelers together to create a valuable social and economic impact for Abu Dhabi, contributing to the sustainable growth of Abu Dhabi’s tourism industry,” Mr. Al Dhaheri added.

ADNEC Group is playing a crucial role in driving Abu Dhabi’s economic diversification, positively supporting the evolving interests of businesses in the Emirate and across the UAE, while exploring new and innovative ways to showcase Abu Dhabi as a fast-growing and dynamic business and tourist destination.

“A global hub for major events, ADNEC center has the exceptional infrastructure, flexible teams, and facilities to ensure long-term and sustainable development, along with key services through several companies specialized in Destination Management, catering, hotels, and more,” according to the statement.

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