Oman’s oil & gas field services firm Abraj unveils its new brand identity

By Shilpa Annie Joseph, Official Reporter
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Oman-based leading oil and gas field services company and a fully owned subsidiary of OQ, Abraj Energy Services has revealed its new corporate brand identity, symbolizing a commitment to becoming one of the region’s market leaders in high-quality drilling and well services.

Abraj is a core entity in Oman’s oil and gas services sector, providing a wide range of services including drilling and workover rigs as well as fracturing, cementing, and coiled tubing services.

The Omani company features an advanced fleet of drilling rigs deploying innovative and best-in-class technology. Abraj employs over 2,000 highly qualified professionals with a 93 percent Omanization rate.

Ayad al Balushi
Ayad al Balushi
Chairman – Abraj

“Our transformation into a global brand reinforces a commitment to continue leading the charge in the drilling and oilfield services sector, serving our clients, shareholders, and the Sultanate of Oman to the highest standard. It is amongst our foremost priorities to contribute to the Sultanate’s sustainable economic development, which we look to foster through enhancing in-country value and exploring ways to make drilling practices greener and more efficient. Abraj’s new brand identity is a visual manifestation of the company’s bright, ambitious future, yet pays homage to the successes we have achieved thus far.”

According to the statement, the new bold and contemporary identity reflects Abraj’s focus on modernization and innovation of its service offerings. The refreshed identity will be featured across Abraj’s physical and digital assets.

The unveiling of the new brand takes place ahead of Abraj’s participation in the upcoming Muscat Stock Exchange (MSX) roadshow, to be held on September 5 to 6 in Muscat.

“Abraj is currently reviewing the possibility of gaining a listing on the MSX, the timing and size of the potential transaction are under consideration and subject to necessary regulatory approvals,” as per the company.

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