Abu Dhabi National Hotels (ADNH) has entered into a ground-breaking collaboration with globally acclaimed hotel group Kempinski Hotels, signaling a pivotal moment for two of Dubai’s distinguished hotels.
This strategic alliance marks the commencement of an extraordinary rebranding initiative, solidifying ADNH’s commitment to delivering unparalleled hospitality experiences in the region.
Under the partnership, ADNH will operate these iconic properties under the esteemed banners of Kempinski Hotels. This transformative rebranding strategy is poised to redefine luxury in Dubai, promising an immersive experience that befits each hotel’s unique identity.
The hotels, including Kempinski The Boulevard Dubai (formerly known as Address Boulevard), and Kempinski Central Avenue Dubai (formerly known as The Address Dubai Mall), are set to undergo this remarkable transformation, as per the statement.
Mr. Khalid Anib, Chief Executive Officer of Abu Dhabi National Hotels, said that, “We are delighted to see the Kempinski flag flying over two of our most prestigious properties in Dubai. The Kempinski brand is a symbol of excellence that represents the very best of European hospitality. The company’s strong track record and expertise in the region make it an ideal partner to usher these two hotels into the next era.”
This strategic collaboration seeks to elevate Dubai’s hospitality sector by harnessing the distinctive strengths of ADNH and Kempinski Hotels. The initiative aligns with the vision to offer guests unparalleled luxury experiences, further solidifying Dubai’s position as a global travel destination.
Mr. René Nijhof, Chairman of the Board of Directors at Kempinski, noted that, “These two landmark hotels will embody a sense of modern Arabian luxury and timeless European elegance. Kempinski has been present in the Middle East for more than 26 years, and it remains one of the most dynamic and exciting parts of the world for us. With these new additions to the constellation and a strong pipeline in the region, we reassert our reputation as a trusted partner in the Middle East and around the globe.”
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