ADNOC has announced an extended multi-year partnership with Ethara to sponsor the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
As an Official Founding Partner since 2019, ADNOC will introduce The Race Within, its new F1 campaign that highlights the UAE’s spirit of performance, ambition, and national pride.
The campaign showcases the discipline, focus, and teamwork that define both ADNOC and Formula 1, reflecting the shared drive that powers the UAE’s progress.
Through its sponsorship, the oil company will participate in the overall race weekend with new activations, educational programs, and community outreach designed to inspire and unite motorsports fans.
Omar Al Suwaidi Director – The Executive Office ADNOC
“We are delighted to extend our partnership with the Abu Dhabi Grand Prix, an iconic event that exemplifies the energy and ambition of the UAE. Through this partnership, we will create new experiences for fans that bring people together, inspire future generations, and empower communities.”
Gavin Dickinson, Chief Commercial Officer at Ethara, said that, “Since 2019, the Abu Dhabi National Oil Company has powered not just our race, but our future – reaching nearly 100,000 UAE students through Yas in Schools. This renewed partnership allows us to deliver elevated fan experiences while building the next generation of UAE talent and cementing Abu Dhabi’s position as a global sports destination.”
ADNOC’s Yas in Schools Program & Youth Development Initiatives
The Abu Dhabi National Oil Company’s partnership with Ethara also supports youth development through the ADNOC Yas in Schools program.
The initiative engages students with hands-on, project-based learning in science, technology, engineering, and mathematics (STEM), challenging them to create their own F1-inspired racing brand and model car for a national competition.
