Agthia Group, one of the region’s leading food and beverage companies, has signed a Memorandum of Understanding (MoU) with Microsoft UAE.
The MoU offers a scope to revolutionize everything from customer service to production, procurement, and employee engagement, and marking a significant milestone in Agthia’s journey to become a regional digital leader in the consumer-packaged goods industry.
The MoU focuses on revolutionizing customer experience with AI, establishing smart retail stores and enhancing employee engagement and learning.
“Our work with Microsoft will play a pivotal role in Agthia’s ongoing digital transformation, utilizing new tools to navigate the digital landscape and identify opportunities for market expansion, operational excellence and commercial success, while accelerating innovation and responsible, sustainable business practices throughout the FMCG value chain.”
Mr. Vanderlei Santos, Chief Digital Officer of Agthia, said that “We are delighted to embark on this transformative journey with Microsoft that enables us to offer our customers a truly personalized experience. We look forward to providing unparalleled value to our customers and employees, leveraging Microsoft’s experience and comprehensive suite of technologies. Consistent with our five-year growth strategy, this underlines our commitment to becoming a consumer data-driven organization through accelerating our digital agenda.”
In July 2023, Agthia formed Agthia Ventures, a corporate venture capital (CVC) fund designed to broaden Agthia’s innovation capabilities and generate mutual value with startups as the company drives profitable growth in both new and existing markets.