Total CX, part of the Beyon Group, has signed three strategic agreements with Bahrain Kuwait Insurance Company (BKIC) covering manpower outsourcing, tele-sales, and artificial intelligence (AI) solutions.
The agreements were signed by Aseel Mattar, Total CX Interim Chief Executive Officer, and Mohamed Al Maraj, BKIC General Manager, expanding the partnership between the two organizations and establishing a framework for delivering integrated customer experience services.
Under the agreements, Total CX will provide manpower outsourcing, tele-sales support, and AI-powered solutions to strengthen BKIC’s customer-facing operations. The services support customer interactions and improve operational efficiency across key business functions.
The partnership will focus on workforce solutions, sales support, and the use of AI technologies to enhance customer engagement and streamline business processes. It also includes opportunities to scale customer experience operations in line with BKIC’s operational requirements and future business growth.
According to the companies, the collaboration is expected to strengthen operational capacity, support sales activities, improve customer engagement, and increase efficiency across customer service functions. The agreements also establish a framework for integrating technology-driven services with specialized workforce solutions.
The initiative supports BKIC’s efforts to enhance customer experience and operational performance through the adoption of digital technologies and service capabilities that align with its long-term business objectives.
For Total CX, the agreements further expand its service portfolio in customer experience management. The company offers manpower outsourcing, tele-sales, and AI-enabled solutions to organizations across multiple sectors, helping businesses improve customer engagement and operational performance.
The agreements also reflect the increasing use of outsourced customer experience services and AI technologies by businesses seeking to improve service delivery, optimize resources, and support digital transformation initiatives.
