Al-Futtaim BYD KSA, the official distributor of BYD, has opened three new fully integrated showrooms in Abha, Khurais, and Mall of Dhahran.
The openings form part of the company’s strategic expansion plan for the first quarter of 2026 and reflect its continued commitment to strengthening its presence across the Kingdom.
The new facilities represent a significant addition to BYD’s growing national network, with an existing presence in Riyadh, Jeddah, and Dammam, further strengthening the brand’s nationwide footprint.
The new Abha showroom operates as a fully integrated 3S facility, combining sales, service, and spare parts under one roof.
The Khurais showroom is set to begin operations soon, while the Mall of Dhahran showroom is the first of its kind within a shopping mall, offering state-of-the-art showroom experiences. These showrooms are designed to deliver a seamless and convenient customer experience while supporting the Kingdom’s transition toward new energy vehicles.
Commenting on the milestone, Jerome Saigot, Managing Director of Al-Futtaim BYD Saudi Arabia, said that, “We are pleased to unveil our new showrooms in Abha, Khurais, and Mall of Dhahran, in conjunction with the holy month of Ramadan. This milestone reflects our commitment to bringing advanced mobility solutions closer to our customers, while offering thoughtfully designed Ramadan promotions that enable them to make confident and comfortable purchase decisions. These new facilities embody our continued focus on innovation, precision, and delivering a seamless ownership experience.”
The new showrooms offer customers access to BYD’s expanding range of new energy vehicles (NEVs), featuring modern design and advanced safety technologies. Visitors will be able to explore the models up close, book test drives, receive guidance from specialized experts, and benefit from flexible financing options tailored to their needs during the holy month.
“By combining cutting-edge technology, intelligent services, and dedicated aftersales support in one location, we are strengthening BYD’s presence in Saudi Arabia and making the future of mobility both progressive and accessible,” Saigot added.
