Alexa-powered Hatch offers better sleep for babies and parents

By Rahul Vaimal, Associate Editor
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US-based AI-enabled activity monitoring device manufacturer Hatch has collaborated with global tech giant Amazon to bring its Alexa voice-controlled personal assistant to Hatch products. 

Hatch has several Alexa-enables smart devices in its product line including Rest+ for babies and kids, Restore for adults, and its latest addition Rest Mini which it launched in January 2021.

Sharing his view about Hatch’s offerings, its CEO Ms. Ann Crady Weiss reamrked that “Rest for babies is our big product, but adults need their sleep, too, so interest in Restore has been tremendous.”

Elaborating on an Alexa Skills Kit blog, Ms. Weiss pointed out that “Rest is the number one Amazon baby registry product behind consumables like diapers and wipes. It has over 5,000 reviews on Amazon and a 4-½ star rating.”

The Hatch CEO stated that while developing and launching Hatch products she listened to parents’ demands who were asking specifically for voice control of the devices.

“Voice resonates with everyone because it makes their lives easier,” Ms. Weiss said while adding that Amazon’s Alexa service powers the firm’s Rest+ device now, and they are further expanding the product line to include Alexa voice controls in all other products by next year.

Amazon has also supported Hatch with investments under its Alexa Fund, a venture capital fund that offers up to $200 million in funds to support voice tech innovation. Hatch has been able to use the extended support by the eCommerce giant to expand on its work to create intuitive, hassle-free Alexa experiences for their customers. The firm is also looking into other potential integrations available from Amazon.