AlUla has announced its partnership with Almosafer Activities, the first-ever tours and activities platform for the Saudi market, and a joint venture between Saudi Arabia’s leading travel company Almosafer (part of Seera Group), and Klook, Asia’s leading travel and experiences platform.
This collaboration represents AlUla’s first distribution partnership, where the Royal Commission for AlUla (RCU) supplies the curated content of tours and experiences, which is then made accessible through Almosafer Activities’ advanced distribution platform.
This integration will then enable both Almosafer and Klook to effectively market and sell AlUla’s offerings to their extensive regional and international customer bases. The initiative is an extension of the strategic partnership previously announced between AlUla and Almosafer (part of Seera Group).
“Building on our momentum at this year’s Arabian Travel Market, we are pleased to announce our collaboration with Almosafer Activities, a key platform in the Middle East’s dynamic travel sector. This integration is a significant step in furthering AlUla’s reach and expanding access to its best-in-class heritage, culture, and adventure experiences. We are confident that this step will further elevate AlUla’s profile as a leading luxury boutique heritage destination, providing travelers with a seamless way to discover the history of Hegra, the thrill of our ziplines, the beauty of our desert landscapes, and more.”
Through this collaboration, Almosafer Activities will distribute AlUla’s offerings across Almosafer’s portfolio of travel businesses, including the region’s leading consumer brand and Almosafer’s Destination Management Company, Discover Saudi. Additionally, the integration will enable AlUla content to become available across Klook’s wide-reaching activities booking platforms.
The partnership will offer domestic and inbound audiences seamless access to book a selection of AlUla’s most sought-after experiences, encompassing heritage, adventure, and natural wonders.
These include the heritage sites tours such as Hegra Day Tour, Hegra Wildlife and Nature Tour, Dadan/Jabal Ikmah Day Tour, Oasis Heritage Trail, and Old Town Day Tour. Other adventure bookable activities include the Abseil Experience, AlUla Stairway, AlUla Zipline Experience, Via Ferrata & Canyon Hammock Experience, Rock Climbing Experience, and the Giant Swing.
Saria Alderhali, General Manager at Almosafer Activities, said that, “Almosafer Activities is delighted to partner with AlUla and connect our travelers with this exceptional destination. With the integration of AlUla’s array of experiences with our platform, we are providing better access than ever to travelers seeking the best that the Middle East has to offer. We are excited to play a role in showcasing its remarkable offerings to a wider audience while supporting the continued growth of tourism in Saudi Arabia as a whole.”
