Apple and YouTube pledge $100 million in funds for colored community

Tech Gaints Apple Inc and Youtube will spend $100 million each for initiatives to support the community of color. While the iPhone maker will support its colored suppliers as part of its $100 million racial equity and justice initiative, Google-owned YouTube will spend $100 million to fund artists of color.

Both efforts are part of a bigger set of initiatives by corporations, including banks and retailers, intending to express support for the community of color as recent demonstrations in the United States and elsewhere request consideration to longstanding bigotry against African Americans.

Apple Chief Executive Tim Cook in a video posted to Twitter announced that the iPhone maker endeavors to improve minority representation among the firms it associates with.

The unfinished work of racial justice and equality call us all to account. Things must change, and Apple’s committed to being a force for that change. Today, I’m proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment. pic.twitter.com/AoYafq2xlp

— Tim Cook (@tim_cook) June 11, 2020

Other movements will include programs to encourage colored application developers and new steps to ensure diversity and inclusion within Apple.

YouTube CEO Susan Wojcicki stated in a blog post that the video service will contribute $100 million over multiple years on “amplifying and developing the voices of black creators and artists and their stories.”