Arada has launched Masaar 3, the latest and largest master plan of the UAE’s most successful forest community.
Comprising 4,000 villas and townhouses spread across eight gated neighborhoods, Masaar 3 is set to raise the benchmark once again with its blend of expansive woodlands, immersive wellness facilities, and the promise of smart, active living.
Set to take place in September, the launch follows the sell-out of Masaar 2 in just three hours earlier this year – becoming one of the UAE’s fastest-selling projects in the process – which confirmed the continued end-user demand for Arada’s signature forest concept.
With a total sales value of $3.4 billion (AED12.5 billion), Masaar 3 will be delivered in eight phases spread across a 21 million square foot plot. Offering a mix of units from two- to five-bedroom homes, construction is set to commence in early 2026, and the first homes are scheduled for completion in 2027.
HRH Prince Khaled bin Alwaleed bin Talal, Executive Vice Chairman of Arada, said that, “Masaar has become one of the UAE’s most distinctive residential success stories. With every new community, we are reinforcing our commitment to wellness-led design, premium facilities, and delivering homes that put families and nature first.”
Ahmed Alkhoshaibi CEO – Arada
“Masaar 3 builds on our experience and ongoing design refinement, as well as a deep understanding of what residents and investors want. The success of the Masaar brand is emblematic of growing buyer demand for sustainable, family-friendly living environments that also deliver capital appreciation and long-term value.”
Masaar 3 combines active lifestyles with tranquil surroundings
Masaar 3’s extensive amenities are designed to elevate everyday life, with a central lagoon pool featuring landscaped waterfalls, a gym, and café forming a focal point for the community. The green spine is home to more than 100,000 trees, interlaced with jogging and cycling tracks, wellness areas, and shaded walking trails.
Residents will also enjoy district-specific facilities such as pools, padel and basketball courts, and children’s play areas, alongside a vibrant community center offering retail and dining outlets, plus a Zad food truck park.
According to the statement, family-friendly attractions include an adventure playground and a duck pond, while every home in Masaar 3 comes equipped with smart systems and premium appliances as standard.
