Asian Paints Ltd, an Indian multinational paint company, has commenced commercial production at its white cement manufacturing facility in Fujairah, United Arab Emirates (UAE).
The Asian Paints white cement production began through its wholly owned subsidiary, Asian White Inc. FZE, marking a major step in the company’s global expansion strategy.
This development follows Asian Paints’ earlier announcements regarding its plan to enter the white cement and clinker manufacturing segment with an initial capacity of 2,65,000 tons per annum.
The business is being operated under Asian White Cement Holding Limited (AWCHL), a joint venture incorporated in the Dubai International Financial Centre (DIFC), with Asian White Inc., FZE handling operations in the Fujairah Free Zone.
The new venture aims to strengthen Asian Paints’ international presence and diversify its product portfolio beyond decorative paints and coatings. By setting up operations in the UAE, the company also targets growth in exports, catering to increasing global demand for white cement and clinker.
With this strategic move, Asian Paints positions itself as a stronger player in the construction materials segment while enhancing its brand footprint in international markets.
Asian Paints is India’s largest paints company by market share. The company has 27 paint manufacturing facilities in 15 countries, servicing consumers in over 60 countries. Asian Paints is also present in the home improvement and décor space in India.
The total number of manufacturing facilities of Asian Paints in the Gulf region cumulates to 3, with one each in Oman, Bahrain and the UAE.
