Axis Communications launches new Experience Center in Dubai

By Arya M Nair, Intern Reporter
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AXIS Experience Center
Representational image

Axis Communications, a Sweden-based world’s leading surveillance services provider, has opened an Axis Experience Center (AEC) in Dubai.

As the first experience center in the Middle East & Africa (MEA) region, it has been designed to offer visitors a close look at the wide range of network and security solutions offered by Axis Communications.

Visitors will also get a unique opportunity to visualize the application of these solutions in use cases ranging from smart city traffic monitoring and vehicle access control to body-worn and deployable surveillance solutions.

The opening comes as Axis embarks on a new push to strengthen its relationships with its customers and industry partners, creating spaces in which it can nurture those relationships and engage in face-to-face interaction on some of the most pressing security challenges facing governments and enterprises in this digital era.

With Axis Experience Centers across the world in cities such as New York, London, Hong Kong, and Munich, expanding to MEA is the next step in reaching more people in this critical area and offering them the space to truly become familiar with Axis.

Ettiene van der Watt
Ettiene van der Watt
Regional Director
Axis Communication MEA

“Bringing the Axis experience to Dubai is a testament to the region’s reputation as a hub for raw innovation and ideas. With landmark events such as Expo 2020, conversation and collaboration are put front and center. An Axis Experience Center gives us the space and opportunity to engage with clients and partners, and work together to design and develop the solutions that we will use to realize the smart, sustainable cities and systems of the future.”

Visitors will experience an immersive journey, where they will learn about the various Axis products and services related to video, audio, physical access control, and data and analytics. To help them understand the power of the company’s offerings, in addition to being displayed as standalone products, Axis’s solutions have been integrated with broader ecosystems in a wide range of use cases.

With state-of-the-art meeting rooms and conferencing technology, the Axis Experience Center will also serve as a training and learning center for customers and partners to access live demonstrations of current solutions and speak to Axis technology specialists.

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