RAIYN, a new trust-led communications network bringing together four specialist communications firms under a single structure, has been launched at the Museum of the Future in Dubai by Mazen Nahawi, Founder and CEO of CARMA and RAIYN.
The network combines Brazen MENA, Cicero & Bernay, Salient Communication Group and SOCIALEYEZ to provide integrated communications services across the Middle East and North Africa (MENA) and international markets. RAIYN aims to help organizations strengthen reputations, improve decision-making and deliver measurable business outcomes.
The launch comes as businesses face growing stakeholder expectations, increased scrutiny and a rapidly evolving communications landscape. RAIYN has been established to address these challenges through a unified model that combines strategic advisory, insights, creativity, sector expertise and performance measurement.
According to the company, the network offers clients access to owner-led teams, integrated communications capabilities and data-driven strategies designed to deliver transparent counsel, clear accountability and measurable impact.
Nahawi is joined in the venture by four RAIYN principals: Ahmad Itani, Founder and Chief Advisor of Cicero & Bernay, Louise Jacobson, Managing Partner of Brazen MENA, Sean Trainor, Chief Executive of Salient Communication Group, and Tarek Esper, Managing Director of SOCIALEYEZ.
Each agency contributes specialized expertise to the network. Brazen MENA focuses on lifestyle, luxury and corporate communications; Cicero & Bernay specializes in strategic communications and reputation management; Salient Communication Group provides strategic advisory services from Riyadh; and SOCIALEYEZ delivers creative, digital and content-led communications solutions.
Mazen Nahawi Founder and CEO CARMA and RAIYN
“The people of this region, nationals and expats, are best suited to speak on its behalf. That is the belief on which RAIYN is built. We have brought together the best practitioners in the region, combining creativity, sector expertise, AI mastery and cultural depth. Communications needs a new dawn. That dawn begins with trust. RAIYN is a promise to bring people together, to build respect and to put trust at the centre of everything our industry does.”
The company brings together more than 700 professionals across strategic advisory, creative, digital and intelligence functions. The network operates within News Group International (NGI), which also owns CARMA, the global media intelligence company.
Through CARMA’s intelligence capabilities, RAIYN integrates real-time media analysis, strategic insights and outcome measurement into client communications programs, supporting organizations in managing reputational challenges and identifying emerging opportunities.
