Bahrain’s Alhilal Life picks US-based Fulcrum Digital to drive digital transformation

By Shilpa Annie Joseph, Official Reporter
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EWA-Alba Partnership
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Bahrain’s leading life and medical insurance provider Alhilal Life has selected the US-based major IT services and business platform Fulcrum Digital’s flagship product ‘FulcrumOne’ to create a seamless customer onboarding experience.

Fulcrum Digital deployed FulcrumOne to speed up the overall process, reducing insurance issuing time from three days to 30 minutes, lowering total costs by 20 percent, and increasing customer satisfaction by two times.

As part of this project, Fulcrum Digital developed a digital web channel for Alhilal Life. According to the company, “Some main features included converting Physical to Digital (Phygital) – manual process into a system-driven process, integrated ‘E-Know Your Customer (E-KYC)’ by face recognition for customer ID verification.”

The team also implemented cutting-edge technology to provide customers with a temporary issuance certificate upon completion of their proposal, as well as industry-specific MIS dashboards and reports to help them make informed decisions.

Dhana Kumarasamy
Dhana Kumarasamy
CEO – Fulcrum Digital

“We are delighted to partner with Alhilal Life and its mission. We aligned with their strategic goal of delivering an exceptional experience, value, and speed for customers through a digital channel. Our business accelerator platform, FulcrumOne, enabled this digital transformation, and it is a testimony to our platform expertise. Alhilal Life has created an outstanding and collaborative thought leadership-driven culture that empowered our team to deliver this transformative digital solution. Our commitment to delivering excellence combined with insurance domain experience helps us innovate and bring forth cutting-edge solutions for customers. The Middle East continues to be an important market for us, and we are having active discussions with some of the leading insurance and financial services companies.”

Mr. Said Hathout, CEO at Alhilal Life commented, “The fast-evolving landscape of customer expectations in terms of access, speed and quality of services and the need to meet those expectations has set the path to be followed by Alhilal Life in terms of digital transformation which has become a strategic direction for the company. To achieve the set goals, we were not just hiring an IT company that would implement pre-set assumptions and expectations but were rather looking for an implementation partner and advisor with whom we can dynamically work to create the best version of the services we envisioned for our customers.”

“Fulcrum Digital with their vast experience, efficiency, and most importantly positive engagement and attitude of their team was found to be the perfect implementation partner helping us navigate through the digitization of life insurance sales, one of the most complex lines of insurance, through a seamless end-to-end process,” Mr. Hathout further added.

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