Bahrain’s Amakin partners with Kuwait-based PASS for parking innovations

By Arya M Nair, Official Reporter
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Amakin_PASS digital parking partnership
Mr. Tariq Al-Jowder & Mr. Dhari AlZayed at agreement signing

Bahrain Car Parks Company (Amakin), has strategically partnered with PASS, a Kuwait-based company and the first Middle Eastern smart parking management system that uses automatic number-plate recognition (ANPR) technology designed to make parking more efficient and hassle-free.

This collaboration falls within the scope of Amakin’s strategy to expand its digital partnerships across the region. The agreement will enable Amakin to exchange knowledge and benefit from parking innovations developed by PASS. As a result of this collaboration, PASS customers will have access to all Amakin locations, beginning with the Terminal in Adliya, utilizing the PASS mobile application to manage their parking and make payments in a seamless digital experience.

The inclusion of this service intends to extend Amakin’s service portfolio, expand its user-friendly approach, and provide the local community with cutting-edge solutions within parking structures.

Tariq Aljowder_Amakin_PASS partnership
Tariq Aljowder
CEO – Amakin

“By establishing digital partnerships with leading ecosystem players, Amakin strives to meet its customers’ expectations and objectives by delivering the most innovative services and up-to-date technology tied with our ambition to deliver an absolute parking experience. We are consistently striving to find new ways to enrich our clients’ experiences and provide them with unrivaled mobility offerings as the region’s leading mobility integrator.”

“We are thrilled to collaborate with an innovative company with a record of success in implementing smart parking solutions. The inclusion of such technologies will broaden Amakin’s offerings, as part of its drive to revolutionize the way people move and provide creative solutions for the future,” Mr. Al-Jowder added.

Mr. Dhari Al Zayed, CEO of PASS commented that “Pass is proud to announce the start of a groundbreaking partnership with Amakin. We hope that through this partnership we can continue to further pioneer our software in the parking tech industry across the region, making user experiences more seamless. Through these types of partnerships, we aim to keep growing and bringing our cutting-edge technology to as many parkers in the region.”

It is worth noting that this initiative follows in the footsteps of Amakin’s multiple digital initiatives to provide a streamlined mobility journey for Bahrain’s community, including its partnership with SADAD, the adoption of Apple Pay, and the adoption of BenefitPay to pay for parking.

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