BEEAH Group, UAE’s leading sustainability and digitalization expert, and Karcher, a global leader in cleaning technology, have signed a Memorandum of Understanding (MOU) to collaborate across multiple projects and areas of interest to maintain a cleaner city environment and improve the overall quality of life of residents.
The MoU will enhance its strategic collaboration in key areas of technologies, such as robotic cleaning solutions. Mr. Joe Lahoud, Managing Director of Karcher Middle East, Mr. Khaled Al Huraimel, Group CEO of BEEAH Group, and Mr. Fahad Shehail, Group COO were all in attendance at the MoU signing which took place at BEEAH Headquarters.
Under the MoU, Karcher will be the preferred partner in the supply of equipment for large sweepers for BEEAH’s municipal contracts. The collaboration will enable BEEAH Group to leverage Kärcher’s cutting-edge cleaning technology to enhance waste management operations and maintain the highest standards of cleanliness in public spaces.
Khaled Al Huraimel Group CEO BEEAH
“We are delighted to establish a close working relationship, fostering a strong collaborative connection, with Karcher. This MOU signifies our commitment to enhancing waste management practices and elevating the cleanliness standards in our communities. Kärcher’s advanced cleaning technology and expertise will undoubtedly contribute to our mission of creating a sustainable and cleaner environment. We look forward to co-developing a progressive working plan on solutions moving forward.”
“We are excited to collaborate with BEEAH Group, a prominent leader in environmental sustainability. This collaboration reflects our shared commitment to driving innovation and delivering state-of-the-art solutions for cleaning, waste management innovation and sustainability. The Middle East region has its sets of unique challenges in this domain and together we aim to significantly improve the way cleaning is done and waste is managed, ensuring a greener and more sustainable future,” said Mr. Lahoud.
Improved fuel efficiency and better maintenance cycles result in the equipment being operationally available for a greater period of time, aligned with the UAE Sustainability Agenda. The forward-thinking strategy of partnering directly with the principal, rather than intermediaries will provide an unparalleled level of service and sales proposition for customers.
This collaboration between Karcher and BEEAH Group aims to drive innovation and efficiency in waste management practices, further advancing the sustainable development goals of the UAE.
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