Chinese high-end automobile brand EXEED ventures into Qatari market

By Amirtha P S, Desk Reporter
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Chinese high-end automobile brand, EXEED, which made its debut in Russia this year, has now revealed its plan to expand its footprint into the Qatari market soon.

EXEED series is an all-new high-end brand developed on the basis of the globally renowned Jaguar Land Rover and Chinese automobile manufacturer Chery’s auto-making technologies and platforms. The brand inherits the essence of the century-old European automobile industry and incorporates the latest intelligent technologies from China.

As a high-end automobile designed for global consumers, EXEED has withstood extreme natural conditions across the world. Whether it is in freezing temperatures of -50 Degrees Celsius in Siberia, scorching temperatures of 55 Degrees Celsius in the Middle East, or crossing the South American plateau, each field test was monitored by experts from both sides. Besides, ensure that the quality of the product ranks at the top of the world. EXEED also drew lessons from Jaguar Land Rover manufacturing processes to sustain its high-end and luxurious quality.

Based on deep insight into global consumers and rapid upgrading of their demands, EXEED is good at focusing on these differentiated demands, thus being credited as a brand created by global consumers. For instance, aiming at the year-round heat in the Middle East, EXEED adds a rear air outlet and an electrodeless fan to cool the engine.

EXEED’s global R&D center and top partners, including Magna, Bentler, Getrag and BorgWarner, jointly build an intelligent and modular automobile architecture that covers A to C class sedans, SUVs, CROSS, MPV, and new energy automobiles.

EXEED’s proprietary architecture is powered by a 2.0TGDI engine with 400-newton meter (Nm) peak torque. Its fourth-generation electrical architecture serves as the foundation for L2.5 and higher levels of autonomous driving with a cage energy-absorbing capsule body, six-position airbags, and 12 top-class ADAS features. EXEED earned a five-star+ safety rating in C-NCAP crash tests, setting a new C-NCAP record.

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