Codeless AI infrastructure company Pixis forays into MENA market 

By Arya M Nair, Official Reporter
  • Follow author on
Artificial Intelligence
Representational Image

Pixis, a California-based technology company, has entered into the Middle East and North Africa (MENA) markets, in addition to its strong presence in Asia-Pacific (APAC) and rising presence in the US and Europe regions.

The codeless AI infrastructure company recently closed a $100 million Series C round led by SoftBank Vision Fund 2 with participation from General Atlantic. With a total of $124 million in funding so far, the company has over 100 customers across the globe including formidable brands such as Skoda, Volkswagen, DHL and L’Oreal to name a few.

The company is making strides with its codeless AI products that analyze billions of data points, improve ROI and reduces acquisition costs by 20 percent on an average. Thus, equipping and empowering marketers across the globe. Its mission is to enable every marketer to access and operate AI for demand generation without requiring dependency on code or data science teams.

Shubham A. Mishra
Shubham A. Mishra
Founder & Global CEO

“For far too long marketers have deferred to the expertise of technical consultants for AI in marketing. However, Pixis is changing that by empowering marketers to directly integrate and use AI with ease. The Pixis AI infrastructure houses close to 50 AI models deployed across a suite of products and plugins. With AI analyzing and optimizing every conceivable data point in no time, marketers can leverage the AI infrastructure to adjust their marketing strategies on the fly.”

The Pixis AI infrastructure equips marketing teams with accurate targeting, cohorting, pico-segmenting, and creative and optimization efficiencies-all rolled into one.

The self-evolving nature of the infrastructure learns with the brands as they grow in context to both, the marketing and business environment. The clinching factor is that the Pixis AI infrastructure takes into account all data privacy norms and restrictions and functions within the GDPR, ADGM, DIFC, and more, privacy frameworks to deliver optimal returns for customers.

Related: Russian cybersecurity firm Kaspersky opens new office in Saudi Arabia