UAE’s leading omnichannel retailer Danube Homes has selected India-based leading global martech platform Netcore’s AI-powered automation platform “smartech” to power customer engagement and retention through automated and customized campaigns via the platform.
Danube Home has a diverse portfolio of over 50,000 items spread across various categories ranging from interior furniture and home décor, garden furniture, and so on.
The home interior brand has introduced its new online shopping platform during the pandemic and saw an increase in online purchase trends during the year. The platform has included several new features that are sure to give customers an unmatched shopping experience from the comfort of their homes. The brand aims to offer a top-notch customer experience to all its customers at scale.
Netcore’s AI-powered platform will help connect the offline and online behavior of consumers and provide a 360-degree view of each client profile. It will allow Danube Home to deliver a coherent user experience through highly tailored campaigns throughout all customer touchpoints.
“Retail is ushering in the next wave of customer engagement, and we believe that delivering consistent omnichannel campaigns is the secret sauce for any successful engagement and retention strategy. With Netcore, we aim to understand the user journey, find ways to drive engagement, and identify opportunities to cross-sell and upsell. We hope to astronomically scale our online user growth and retention.”
Abithab Bhaskar CEO of International Business at Netcore Solutions said, “Omnichannel retail comes with a set of unique challenges stemming from natural data silos. A complex challenge to solve, given the scale at which these brands operate.”
“Our expertise with similar challenges in the industry positions us to be the best-suited platform and team to not just navigate those challenges, rather use them as a lever to expedite a comprehensive customer engagement strategy,” he further added.
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