Nakheel Malls incorporates technology to enhance customer experience

By Rahul Vaimal, Associate Editor
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Nakheel Mall
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UAE-based master developer Nakheel’s retail arm, Nakheel Malls has introduced its data transformation initiative as part of a customer-centric strategy to support retailers and consumers across Nakheel Malls’ properties.

The initiative was developed with the partnership of Artefact, a UK-based data consulting and digital marketing agency with a global footprint.

This advanced platform offers key insights to more than 3,000 tenants by analyzing retail preferences, purchases, and experiences of over 90 million consumers using machine-learning algorithms and artificial intelligence-enabled data products.

Dr. Oday Salim, Data Manager, Nakheel Malls said, “With the rapid development of data technology, Nakheel Malls identified the need to adopt the latest advanced solutions to achieve our customer-centric strategy. Our cutting-edge analytics program has helped us to navigate the shift in customer expectations and needs as a result of the pandemic and has fostered a change in company culture, making us more data-driven. New use cases are being tested and integrated into retail operations leading to both machine learning and AI in a five-year plan.”

Omar Khoory
Omar Khoory
Chief Hospitality & Assets Officer
Nakheel Malls

“In today’s digital era, it is more critical than ever to provide relevant data analytics to assist retailers and enhance our offerings to consumers. We are proud to partner with Artefact in this digital transformation and to embark on a realistic, empathic journey that will enable us to further understand our customers’ needs and provide our retail partners with in-depth analytics to support their business growth.”

“Recent events have accelerated data transformation within the Middle East’s fast-paced retail sector. This data platform has enabled Nakheel Malls to respond quickly to the changing environment with a robust data strategy and advanced data use cases that enable the group to respond to customers across any time zone, location or device, and deliver outstanding customer experiences,” commented Rahul Arya, Managing Partner, Artefact Middle East, and Africa.

The new technology involves a state-of-the-art data lake that is built from a unique governance system. The five-year project plan intends to offer retailers new solutions to provide tangible financial value, generate insights, and support building a strong data infrastructure for the entity.

As part of this digital growth strategy, Nakheel Malls recently launched an eCommerce platform that offers customers the opportunity to sort and discover over 35,000 items found at Dragon Mart across 11 high-level categories within the comfort of their homes.