DCT Abu Dhabi unveils ‘EXPERIENCE Abu Dhabi. Find Your Pace’ tourism campaign

By Arya M Nair, Official Reporter
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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has unveiled its latest campaign “Experience Abu Dhabi. Find Your Pace”.

The campaign shares a variety of experiences that inspire, excite and restore, and welcomes the world to come and enjoy memorable moments that matter, in their way and at their own pace.

Experience Abu Dhabi shows the seamless connections between a wealth of cultural heritage, alongside exciting experiences.

Magnificent Destinations

Yas Island welcomes the world with year-round theme park action and waterfront attractions, with events and entertainment for families and all ages. Only 15 minutes away, Saadiyat Island is filled with living culture, home to Louvre Abu Dhabi’s timeless inspiration and unforgettable architecture.

Located at the heart of the island, Saadiyat Cultural District hosts community events and exhibitions at Manarat Al Saadiyat alongside Berklee Abu Dhabi, the pre-eminent institute of contemporary music and the performing arts.

The district is also the future home of the Natural History Museum Abu Dhabi, Guggenheim Abu Dhabi, Zayed National Museum, and the immersive art of teamLab Phenomena Abu Dhabi. Nearby, pristine beaches and coastal avenues are lined with cafes and dining options at Mamsha Al Saadiyat, to enjoy a breathtaking sunset.

Just over an hour from these remarkable island experiences, Abu Dhabi invites visitors to ignite their curiosity by visiting UNESCO World Heritage sites in Al Ain, experiencing adventure and tranquility among the desert dunes, and embracing Abu Dhabi’s fascinating past with iconic museums and ancient forts.

Abu Dhabi’s sandscapes offer endless opportunities for dune buggies and sand surfing, while the thrills of the world’s largest indoor theme park, Warner Bros. World Abu Dhabi on Yas Island, will create memories to last a lifetime. Minutes away, discover the world-famous Yas Marina F1 Circuit and indoor adventures at CLYMB and Ferrari World Abu Dhabi.

A calendar of events to enjoy

Abu Dhabi is a global hub for events. Recently hosting the first-ever NBA games in the region, as well as sold-out UFC and WBA boxing title fights, Abu Dhabi also enchanted families and younger visitors with the Middle East debut of the internationally renowned Broadway show, Disney’s The Lion King musical, as well as the captivating Disney on Ice.

Looking ahead, music lovers have so much to get excited about, with performances by Mr. Andrea Bocelli, Mr. Post Malone, Imagine Dragons, Blackpink, Sting and Mr. John Legend, with Mr. Kendrick Lamar and Swedish House Mafia, headlining concerts at the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

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