DCT Abu Dhabi’s Tourism & Data Analytics Forum to explore new trends in the sector

By Amirtha P S, Desk Reporter
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DCT Abu Dhabi
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The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) will host the second edition of the Abu Dhabi Tourism and Data Analytics Forum as a digital event on 28th March.

The forum, which was established in 2019 is a gathering for the tourism industry in the emirate to exchange data and insights on the recent changes that are affecting the sector.

The 2021 edition of the Tourism and Data Analytics Forum targets to offer tools and insights to professionals to support the enhancement of the overall sector and it looks forward to shaping the future of the industry in Abu Dhabi through a series of innovative discussions and talks.

The virtual event will feature nearly 20 expert speakers in eight key sessions and discussions, as well as offer unique networking opportunities for more than hundreds of tourism industry professionals of Abu Dhabi. This year’s edition will address the impact of COVID-19 on the tourism sector in order to identify future opportunities for recovery and growth.

Nawal Rashed Al Hassani,
Nawal Rashed Al Hassani
Executive Director Strategy & Planning
DCT Abu Dhabi

“The Forum was founded to create a unique platform that showcases the latest data and technology to encourage dialogue around the future of the industry. The Forum’s approach is rooted in science and analytics to produce accurate information and reliable strategies for the future. In that, the Forum also provides the opportunity for the patrons and leaders of the tourism sector in Abu Dhabi to come together and shape the future of our industry together.”

The 2021 edition will have the participation of leading brands like Wego, Expedia Group, Abu Dhabi National Exhibition Centre (ADNEC), and Google MENA to identify opportunities to expand the industry and capitalize on emerging trends as they arise.

During volatile periods, it is necessary to address the challenges together and share best practices for the future. Only through such dialogue, an effective strategy to overcome the difficulties can be laid out, Ms. Al Hassani added.

Related: Global tourism spending to reach pre-COVID levels by 2024; Euromonitor


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