Dnata, Singapore Airlines extends partnership to leverage commercial operations

By Amirtha P S, Desk Reporter
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The Emirati airport services provider dnata and Singapore’s flag carrier, Singapore Airlines are expanding their long-standing partnership in the UAE to strengthen the commercial operations of the airline group beyond Dubai.

The dnata Representation Services, part of the dnata Travel Group, has been selected to provide a comprehensive range of sales, marketing and contact center services to Singapore’s flag carrier as its general sales agent (GSA) in the Northern Emirates, following more than 45 years of their successful cooperation in Dubai.

The partnership will see the team at dnata Representation Services act as the essential link between Singapore Airlines and local trade to support its commercial operations beyond Dubai, to extend across Ras al-Khaimah, Sharjah, Ajman, Fujairah and Umm al-Quwain.

The Representation Services’ broad marketing, sales and operational expertise, and experience will help the carrier to enhance its market presence in the UAE amidst a highly competitive business environment.

Rashid AlAwadhi
Rashid AlAwadhi
Vice President
dnata Travel Group

“We are proud to be the representation services partner of choice for Singapore Airlines in the UAE. The expansion of our partnership is a testament to our excellent cooperation and outstanding results in Dubai over the past four decades. Our experienced team will work hard to ensure that Singapore Airlines achieves its business objectives and delivers on its growth plans in the country. We continue to go the extra mile to provide best-in-class services for our customers in the region and beyond.”

dnata also provides safe ramp and cargo handling services to Singapore Airlines at Dubai International Airport (DXB). The airline restored flights between Dubai and Singapore early this year.

Ryan Yeoh, General Manager of Gulf and the Middle East, Singapore Airlines, commented, “Singapore Airlines is proud to expand its partnership with dnata, building on a strong foundation of over 40 years of collaboration. Having resumed flights from Dubai to Singapore in January, we rely on dnata’s knowledge and professionalism to ensure the best experience for our mutual customers, based on our shared commitment to service excellence.”

dnata Representation Services is a leading global travel management company based in Dubai. The company has offices in seven countries including the UAE, Afghanistan, Bahrain, Oman, Saudi Arabia, Iraq and India.

The company’s focus on quality and service excellence has been recently recognized at the prestigious 2020 World Travel Awards, where the company was named the ‘Middle East’s Leading Airline GSA’.

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